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Plant ten trees for every item sold. It is the kind of claim that either makes a brand or exposes it, because sustainability marketing has trained shoppers to assume the worst. tentree has been making that promise since 2012 and now says it has planted over 120 million trees – a number large enough to demand scrutiny. So this tentree clothing review does two jobs at once: it examines whether the environmental claims survive independent verification, and it asks the question the eco-credentials cannot answer on their own – are the hoodies actually good? Our TrendsInReview team worked through Trustpilot feedback, third-party sustainability audits, and hands-on reviewer testing to find out.
What Is tentree?
tentree is a Canadian apparel brand founded in Vancouver in 2012 by brothers Derrick and Kalen Emsley with their friend David Luba. It makes everyday casual and outdoor essentials for men and women – hoodies, tees, sweaters, flannels, joggers, outerwear – from organic cotton, hemp, recycled polyester, TENCEL Lyocell, cork, and coconut buttons. The signature fabric, Treefleece, blends organic cotton with REPREVE recycled polyester and TENCEL Lyocell. Ten trees are planted for every product purchased, through partnerships with local non-profits, and each purchase comes with a code that lets you register and track where your trees went. The brand is a Certified B Corporation and has held Climate Neutral Certification since 2020.
Is tentree Sustainable? The Independent Verdict
This is where most sustainable-fashion claims quietly fall apart, so it is worth being specific. Good On You, the most widely cited independent sustainability rating service, scores tentree “Good” overall and “Great” on its Planet rating – citing a high proportion of lower-impact materials, renewable energy in the supply chain, reduced chemical and wastewater use, and a consumer clothing-recycling program. Its People rating is “Good,” with most final-stage production certified by WRAP, BSCI, Fair Wear Foundation, GOTS, or SMETA, though living wages across the full supply chain remain an area flagged for improvement. tentree holds one of the higher B Corp scores in apparel and won a Best For The World award in the community category. Around 98% of its range uses eco-friendly materials, and its recycled polyester comes from post-consumer plastic bottles. Independent reviewers who went looking for greenwashing came back saying the brand walks the walk – with the honest caveat that no apparel company is environmentally neutral, and that labor-wage transparency is the remaining gap.
Best tentree Products in 2026
1. Treefleece Reynard Hoodie — around $98
The brand’s most-recommended piece. Organic cotton, recycled polyester, and TENCEL with a smooth fleece lining, cut relaxed but not oversized. Each hoodie saves roughly 355 litres of water and 0.81kg of CO₂ versus conventional production — tentree lists the figures on every product page.
2. Treefleece Oversized Hoodie — around $98
55% organic cotton, 26% REPREVE recycled polyester, 19% TENCEL Lyocell, with a YKK NATULON zipper and a medium-stretch hand. The oversized cut is the one that keeps selling out.
3. Kepler Sweater — $108
The knitwear anchor of the range — and the item where the coconut-button detailing reads as considered design rather than eco-signalling.
4. Forest Flannel Shirt — $88
The outdoorsy workhorse. Organic cotton, proper weight, and the piece that gets tentree described as outdoorsy-but-wearable rather than granola.
5. TreeBlend Classic T-Shirt — $40–$45
The low-commitment starting point. TreeBlend mixes recycled polyester, organic cotton, and lyocell into a tee that hangs better than the price suggests.
6. TreeTerry Relaxed Joggers — $68
Terry-weight joggers that reviewers keep in rotation year-round — and, at $68, the most sensible-value item in the catalog.
What Real Customers Say (Trustpilot)
tentree carries a 4-star Trustpilot rating from roughly 345 reviews – a modest sample, but a remarkably consistent one. Two themes dominate the praise. First, comfort and quality: the hoodies get described as the most comfortable things people own, the fits run true to marked size, and the colour palettes get specific compliments. Second – and unusually loudly – customer service. Reviewer after reviewer names individual reps who resolved defects within a day, replaced mislabeled items and told the customer to keep the wrong one, and handled lost packages in under 24 hours. For a mid-size brand, that is a genuine competitive asset.
The criticisms are narrower but real. The biggest is the return policy: sale items are marked final sale even at modest discounts, which multiple reviewers call unfair for an online-only brand with no fitting rooms. Second, sizing inclusivity – men’s sizing runs to XXL while women’s stops at XL, and several buyers note products run small overall. Third, inventory accuracy: partial shipments because listed stock was not actually there. Fourth, a quieter thread of long-time customers who feel quality slipped slightly in recent years while the mission and support stayed excellent. The practical read: order full-price if fit is uncertain, size up if you are between sizes, and know that if something goes wrong, this is one of the few brands in this roundup where support will likely make it right.
Brand Community & Social Presence
tentree’s social identity is built on the tree counter and the tracking codes rather than on influencers – customers post their planting locations, which turns a purchase into a small piece of shareable proof. The B Corp badge and the proudly-Canadian positioning come up constantly in reviews as reasons people buy. The brand also runs mystery boxes that have developed their own small cult following; reviewers consistently report receiving more value than advertised, which is a rare thing to be able to write about a mystery box.
Is tentree Worth It? Our Verdict
Yes, with one asterisk. This tentree clothing review finds a brand whose environmental claims survive independent audit – B Corp certified, Climate Neutral since 2020, rated Great on Planet by Good On You – selling genuinely comfortable, well-made basics at fair prices, backed by customer service that outperforms brands ten times its size. The asterisk is the final-sale policy on discounted items, which shifts all the fit risk onto you at exactly the moment you are most likely to gamble. Buy full price if you are unsure of size; buy the sale confidently once you know your fit. Product: 4/5. Sustainability: 4.5/5. Return policy: 2.5/5.
FAQs
Is tentree sustainable, or is it greenwashing?
Independently verified as the real thing: Certified B Corporation, Climate Neutral since 2020, rated “Great” on Planet and “Good” overall by Good On You, with about 98% of its range in organic or recycled materials. The remaining gap is living-wage transparency deeper in the supply chain.
Does tentree really plant ten trees per item?
Yes — through local non-profit partners rather than in-house crews, with over 120 million trees planted to date. Each purchase includes a code so you can register and track your trees.
Does tentree clothing run small?
Several reviewers report it does, and women’s sizing tops out at XL against men’s XXL. Size up if you are between sizes, especially on hoodies.
Can I return tentree sale items?
Generally no – sale items are marked final sale even at 10–20% off. It is the most-criticized part of the experience, so buy discounted items only in a size you already know.
