About Iconic London
Iconic London is a cosmetics brand known for its trendy and cruelty-free products. You can find their products in many stores worldwide – and it’s actually one of the top beauty brands in the UK.
They have marketed themselves well on social media, especially on Instagram, where they have gained a whopping 1.5 million followers. Their make-up has also been featured in Vogue magazine and worn by Kim K.
With the Kardashian seal of approval, this brand must be good, right? Well, let’s find out. So read this review of Iconic London to learn more about the company, its best-selling products, its policies and more so you can decide if it’s time to make more room in your vanity.
Overview of Iconic London
Iconic London was founded in 2015 by Jade Elliot. She started her journey working on MAC switches, but she wanted to create products that she and her loved ones would love. So she sold her car to launch her start-up straight from her bedroom.
As well as working on make-up counters, Elliot also worked in the fashion and beauty industry for publishers. She was also a stylist for celebrities for around 15 years. With her training, starting her make-up brand was basically a no-brainer.
The London-based brand has its origins in Elliot’s risk-taking nature. She offers many trend-led products that rebel against traditional beauty concepts. Essentially, they want to inspire others to dare to try the unknown. This mission is reinforced by using beauty influencers for marketing instead of typical celebrity endorsements.
Elliot also wants customers to feel impressed by her products. Since the marketing was mainly done through social media, she believes that customers should be dazzled every time they buy because it’s the first time they see the product up close.
Now that you know more about the brand, we’ll share some highlights in this Iconic London review.
Highlights
- Wide range of beauty products
- All products are vegan and 100% cruelty-free
- Worn by celebrities and top beauty influencers
- Mostly positive reviews
- International shipping available
- Free shipping on US orders over $50
At Iconic London, you can get everything you need to complete your glam look. From highlighters to eyeshadows and glosses, you can look bronzed and dewy for a date or a girls’ night out.
In this Iconic London review, you’ll find out more about the brand’s bestsellers and some tips on how to achieve the best possible results. By the way: the products are 100% vegan and free from animal testing.
Iconic London Highlighter Review
Highlighter is slowly becoming an indispensable part of many make-up programs. It gives the complexion an extra glow without looking too tacky. Which highlighters are particularly popular with Iconic London customers at the moment?
Iconic London Prep-Set-Glow Review
The moisturizing spray Prep-Set-Glow is refreshing and contains some light-reflecting ingredients that give your skin a beautiful glow. It can be used as a base, a setting spray or on its own for a natural-looking glow.
The $26 spray also contains some skin-loving ingredients like green tea and vitamin E to moisturize and brighten the complexion. Plus, it’s available in two different colors for either a radiant or sun-kissed look.
Iconic London recommends using the mist to moisturize the skin while you sleep. Then simply spray your face before bed as the final step in your skincare routine to get that fresh morning dew.
Iconic London Illuminator Review
A liquid highlighter is very versatile. That’s probably why the Iconic London Illuminator is so loved by the Kardashian clan. The shimmer drops can be added to any facial product, including foundation and moisturizer, to achieve the ultimate glow.
It’s also highly concentrated and easy to blend. So you can achieve the most radiant look without the product settling into dry patches or fine lines. You can even use it as a shimmering eye shadow for your brows.
In case you need more convincing: This highlighter has even graced the cheeks of Queen Beyoncé. So it must be good, right? It costs around $39 at the checkout.
Iconic London Palette Review
The next item in this Iconic London review is the pigment palette. This palette contains six different glitter pigments and can be used all over the face to create a stunning look. It is also designed so that you can take the different pigment pots with you. This is especially handy when you are traveling.
Each pot is very pigmented and easy to blend. To get more out of your eyeshadow, we recommend spraying your brush with a little setting spray to give your look even more oomph.
This would be the perfect finishing touch to your eye look. When you create a cut crease look with these pigments, everyone will ask where your eyeshadow came from.
The Loose Pigment Palette is priced at $61.
Who Is Iconic London For?Â
Iconic London is a store for all women who want to add some glam to their makeup. They have lots of bronzers, highlighters and glosses to give a look extra sparkle and dimension.
They are also a little on the expensive side, which may put some people off. But they are also 100% vegan and cruelty-free, so anyone living a vegan lifestyle can easily support the brand.
Comparison: Iconic London vs. Charlotte Tilbury
The beauty industry is constantly growing and there are so many stores to choose from. So how does our featured brand stand out? We’ve taken a look at Charlotte Tilbury and in this Iconic London review, we’ll explain all the details so you can make an informed decision.
First, let’s look at some of their similarities:
- Both were founded by women in the UK
- They are aimed at women
- Both are certified cruelty-free
- International shipping is available via local websites
On the surface, the two UK-based brands seem pretty similar. But there are also some differences when you look a little closer:
- Charlotte Tilbury was founded in 2013
- Charlotte Tilbury offers more products on its website
- Charlotte Tilbury has a slightly higher price range
- Charlotte Tilbury’s products are not all vegan
- Charlotte Tilbury has no minimum shipping and the return policy is longer
If you are looking for pigmented glitter products and shimmer, Iconic London is the right address for you. On the other hand, Charlotte Tilbury offers many face, eye and lip products for complete makeup looks. So which product will you choose?
Iconic London Reviews: What Do Customers Think?
Now for the exciting part of this Iconic London review: the customer reviews. We scoured the internet for feedback and found some on the main website, Sephora and Trustpilot.
Unfortunately, only one product in this article has a review on the brand’s website. The Prep-Set-Glow has an average of 4.7/5 stars out of 566 reviews.
One customer writes: “This is now my favorite product. I can use it as a primer and it gives me a subtle and groomed look. It also looks fantastic as a set. The buildability is outrageously good. I will be getting the darker shade as soon as possible. This is a must have, girls. Don’t delay!”
Another reviewer says: “I absolutely love this product! I don’t know how I managed before I bought it! It holds makeup in place and is nice for a touch up during the day!”
There are a few reviews on Sephora, which we’ll go over below:
- Illuminator Liquid Highlight: 4.5/5 stars out of 55 reviews
- Sheer Blush: 3.9/5 stars out of 37 reviews
- Lip Plumping Gloss: 3.1/5 stars out of 16 reviews
The popular Illuminator Liquid Highlight is definitely loved on the make-up retailer’s website. One beauty insider writes: “I absolutely love this product! I was always the one who only used powder illuminator, but I wanted to give this product a try. I’m so glad I did! This product does what it promises and so much more!”
As for the Sheer Blush, customers love its light coverage. One customer writes: “I love this blush! It’s natural and buildable. Very moisturizing and easy to blend. I’m glad it doesn’t dry down too quickly so it’s easy to blend. A beautiful color too!”
Another reviewer says: “This blush is so beautiful. The color is a really soft pink, perfect for my fair skin. I was worried it would lift the makeup underneath, but I’m glad that wasn’t the case. This product blends so easily and beautifully and makes the skin look so fresh. One of the best liquid blushes I’ve ever tried.
The company also receives rave reviews on Trustpilot, where it has an overall rating of 4.4/5 stars out of 1.4k reviews. One reviewer writes: “User friendly website that is easy to navigate. Very fast delivery. Prep-Set-Go is wonderful. It was recommended to me and I love it. Will definitely buy it again.”
Is Iconic London Worth It?
Everyone can have an opinion about make-up and the beauty industry. However, there’s no denying that getting new shimmery highlights and glosses is fun. Iconic London has many different products that can appeal to the girl in you.
After this review of Iconic London, we’d say it’s worth browsing the brand’s website. The products are beautiful, and some of them can be used for multiple purposes. They are also certified cruelty-free and vegan, which is a big plus.
Iconic London Promotions & DiscountsÂ
At the time of this Iconic London review, we found that you can get 10% off your first order. They also offer a free Lip Plumping Gloss for orders over $47.
Beyond that, we couldn’t find any other active discounts. However, we recommend signing up for the brand’s newsletter so you can be the first to know about discounts, new launches and more.
Where to Buy Iconic LondonÂ
Saving up for the next Iconic London product launch? You can buy their products at row.iconiclondoninc.com. There are also local websites for your home country. Plus, the products are available at Morphe, Sephora and Boots in the UK.
FAQ
Who is the owner of Iconic London?
Jade Elliot is the owner of Iconic London. She has invented a trendy brand to push the boundaries of the beauty industry.
Are Iconic London products cruelty-free?
Iconic London products are 100% certified cruelty-free. They are also not part of a company that requires animal testing.
Which celebrities are fans of Iconic London products?
Iconic London is worn by many celebrities, especially the Illuminator Liquid Highlight. Kim and Khloe Kardashian are big fans, as are Beyoncé and Jennifer Lopez.
Do I have to be a member to order?
You don’t have to be a member to order from Iconic London. You can simply checkout as a guest or create an account by entering your details.
Does Iconic London ship internationally?
Iconic London offers international shipping via Global-e. This partnership allows orders to be shipped to over 100 international destinations.
What is Iconic London’s shipping policy?
Iconic London currently offers free standard shipping for orders from the US and UK. In the UK, it can take between 4 and 10 working days to receive your order. For international parcels via Global-e, it can take between 4 and 14 working days.
Of course, there are additional options for expedited shipping, but we couldn’t find any information on price differences. It is likely that customs fees will vary depending on your location.
Also, any additional charges are the responsibility of the customer.
What is Iconic London’s return policy?
Iconic London has a 14-day returns policy. This applies to any items you are not happy with, but products must be returned unopened and in the condition you received them. Certain products such as mascara and false eyelashes cannot be returned for hygiene reasons.
If you have received a faulty product or an incorrect order, Iconic London will cover the cost of the return and send you the correct product as soon as possible.
In addition, if you find any defects in your order, you must report them to Customer Services within 48 hours of receiving the goods. If you contact customer service after this period, this will be dealt with on a case-by-case basis.
How to Contact Iconic London
Do you have further questions about this Iconic London review? If you have any questions, the brand recommends visiting their Help Center. You can also contact them by post at the following address:
Iconic London
21-22 New Row
London
WC2N 4LA
