About WeightWatchers 

WeightWatchers is a global weight management and wellness company that has been helping people achieve their goals for 60 years. Since its founding in 1963, WeightWatchers has evolved from community-based support groups to a comprehensive platform that offers a variety of programs, tools and resources to help people on their journey to better health. WeightWatchers’ mission is to help people live healthier lives by offering a holistic approach to weight management that goes beyond the number on the scale. WeightWatchers relies on science-based methods, personalized programs and a strong community to help members make lasting lifestyle changes.

WeightWatchers’ core offering is the Points® program, a flexible system that simplifies healthy eating by assigning points to foods based on their nutritional value. In addition, WeightWatchers offers special programs for diabetics and people taking GLP-1 medications for weight loss. Through the WeightWatchers Clinic, WeightWatchers provides access to medical professionals and prescription weight loss medications, expanding the company’s support capabilities. With a focus on community, technology and behavior change, WeightWatchers is making healthy living a reality.

About Noom

Noom is a digital health company founded in 2008 with the goal of helping people live healthier lives through behavior change. Noom’s approach combines the power of psychology, technology and human coaching to empower users to take control of their health. Noom’s programs are based on cognitive behavioral therapy (CBT) and focus on building sustainable habits that address the root causes of unhealthy behaviors. Noom initially focuses on weight management, but is expanding its platform to address a broader range of health issues, including stress, hypertension and diabetes.

Noom’s main weight loss program, Noom Weight, offers personalized daily lessons, tracking tools and support from human coaches who guide users along the way. The focus is on building a healthy relationship with food and making informed choices rather than resorting to restrictive diets.

What to Consider?

Both WeightWatchers and Noom are popular weight loss programs with unique approaches and features. To decide which program is right for you, consider the following factors:

Program Structure & Approach
WeightWatchers and Noom offer different paths to weight loss, each with its own philosophy and structure. Understanding these differences will help you determine which program best suits your needs and preferences.

WeightWatchers

The cornerstone of WeightWatchers is the Points® system, a science-based approach that simplifies healthy eating by assigning point values to foods based on their nutritional value. This system encourages conscious choices without excluding food groups or creating a sense of deprivation. You are given a personal points budget to spend each day. This allows you flexibility and control while aiming for a balanced and nutritious diet.

WeightWatchers recognizes that everyone’s journey is different and therefore offers individual plans tailored to specific needs, such as the Diabetes Program and the GLP-1 Program for people taking weight loss medication.

Noom
Noom takes a different approach and focuses on calorie density and the psychology of weight loss. The program emphasizes understanding your relationship with food and making conscious choices through daily lessons and coaching. Noom categorizes foods into green, yellow and red categories based on their calorie density and encourages you to consume more nutrient-dense foods.

Conclusion
Although both WeightWatchers and Noom can lead to weight loss, WeightWatchers’ points system provides a more balanced and flexible framework that allows individuals to make informed choices without feeling deprived. The personalized plans cater to different needs, and the program’s overall focus on sustainable lifestyle changes promotes long-term success.

Noom’s focus on calorie density and psychology provides valuable insights, but the potentially restrictive nature and time commitment may not be ideal for everyone. For those looking for a structured yet customizable approach with a strong emphasis on long-term healthy habits, WeightWatchers is the more compelling choice.

Now more than ever, a well-designed and feature-rich app is an important part of a successful weight loss program. Both WeightWatchers (WeightWatchers) and Noom offer apps to support their programs, but they differ in features and functionality, which could influence your decision.

Technology & app features

WeightWatchers
The WeightWatchers app is designed to be a comprehensive companion for your weight loss journey. It offers a seamless and intuitive experience with a variety of features to help you stay on track and stay motivated. Here are some of the highlights of the app:

• Comprehensive tracking. Easily track your food intake, activity level, weight and other health metrics. The app’s barcode scanner makes recording food a breeze, and the restaurant database helps you make healthy choices when dining out.
• Huge recipe collection. Discover thousands of delicious and healthy recipes that fit your Points® plan and filter them by dietary preferences and restrictions.
• Connect groups. Connect with other WeightWatchers members in the app, share experiences, find support and take part in challenges.
• Personalized content. Receive customized content and recommendations based on your goals and progress.

Noom
Noom also offers an app that provides tracking tools and educational content. However, the focus is more on daily lessons and psychological insights. Here’s what you can expect:

• Tracking tools. Track your food intake, exercise and weight. The Noom color system for food helps you visualize your choices.
• Daily lessons. Get daily bite-sized lessons on psychology, nutrition and behavior change. While these lessons are informative, they can be time consuming for some users.
• Limited community features. Noom offers group chats and support from coaches, but the community aspect is not as strong as WeightWatchers.

Conclusion
Both WeightWatchers and Noom offer apps with valuable features, but the WeightWatchers app stands out with its comprehensive tracking tools, extensive recipe library, and vibrant community features. It offers a holistic and engaging experience for those looking for support and guidance on their weight loss journey.

Noom’s app offers valuable educational content. However, the potential time commitment and limited community features are not for everyone.

For those who appreciate a user-friendly and feature-rich app that integrates seamlessly into their lifestyle, WeightWatchers is a better choice.

Pricing
Investing in your health is an important decision, and it’s important to know the costs involved. Both WeightWatchers and Noom offer different pricing plans, but they differ in their structure and value for money. Let’s break down the costs and find out what you get for your money with both programs.

WeightWatchers

WeightWatchers offers transparent pricing with a variety of membership options to suit different budgets and needs. Here’s a general overview:

• WeightWatchers Membership. These basic plans provide access to the WeightWatchers app, Points® system, tracking tools, recipes and online community support. Prices typically start at around $23 per month, with discounts for longer contracts (6 or 12 months).
• With a WeightWatchers membership, you can add a variety of resources to fit your weight loss goals, including clinical support through Prescription Weight Loss and community through in-person or digital workshops.

WeightWatchers often offers special promotions and discounts that make the offer even more attractive. They also provide a clear breakdown of what each plan includes, so you know exactly what you’re getting for your investment.

Noom

Noom generally works with a subscription model, which varies in length and price depending on the plan chosen. Even though Noom offers trial periods or occasional discounts, the pricing structure is less transparent than WeightWatchers.

Conclusion

WeightWatchers and Noom offer different pricing options, but WeightWatchers’ transparent pricing and different membership plans make it easier to find a plan that fits your budget and needs. The frequent discounts and special promotions further increase the value of the offer.

On the other hand, Noom’s subscription model can be convenient, but its lack of transparency can make it difficult to effectively compare costs.

For those looking for clear pricing and a variety of options, WeightWatchers offers a simpler and potentially more affordable approach.

Target audience
WeightWatchers (WeightWatchers) and Noom can be effective for weight loss. Interestingly, they attract different types of people due to their program structures, support systems, and general philosophies. These nuances can help you determine which program is a better fit for your personality, preferences and lifestyle.

WeightWatchers

WeightWatchers often appeals to people who:

• Prefer structure and accountability. The points system provides a clear framework for food choices, and the optional workshops provide a built-in support system and accountability.
• Value community and connection. WeightWatchers fosters a strong sense of community through workshops, online groups and the Connect feature in the app. This can be especially beneficial for those who thrive in a social environment and are motivated by shared experiences.
• Look for flexibility and balance. Although WeightWatchers is structured, it allows flexibility within the points system and does not restrict food groups. This appeals to those who want to eat a balanced diet without feeling deprived.
• Appreciate a holistic approach. WeightWatchers’ focus on health and overall well-being appeals to those who want to do more than just lose weight.

Noom
Noom particularly attracts people who:

Conclusion

As you can see, WeightWatchers and Noom appeal to different types of people. WeightWatchers’ community-centred approach and balanced framework make it a good choice for those who value support, structure and flexibility. Noom’s psychologically-focused programme is better suited to those who want to deal with the mental and emotional aspects of losing weight and prefer a more self-directed approach. Which programme is best for you will ultimately depend on your individual preferences and how you respond best to different learning styles and support systems.

Weight loss medication & clinical support
For some people, weight loss medications can be a valuable tool on the road to better health. Both WeightWatchers (WeightWatchers) and Noom offer access to these medications, but their approaches and programmes differ in some important ways.

WeightWatchers

WeightWatchers offers access to weight loss medications through the WeightWatchers Clinic. This programme offers:

• Access to medical professionals. Contact with certified physicians and dietitians who specialise in obesity. They can assess your individual needs, prescribe appropriate medication and provide ongoing support.
• Personalised treatment plans. You’ll receive a tailored treatment plan that combines medication with lifestyle changes, including the WeightWatchers Points® programme and behavioural strategies.
• Navigation to insurance. WeightWatchers Clinic will help you maximise your insurance coverage by assigning you a care coordinator who will communicate with your insurance company about your treatment plan.
• A variety of medications. WeightWatchers Clinic offers a range of medications, including GLP-1 receptor agonists such as Wegovy, Ozempic and Mounjaro, as well as semaglutide and other supplements.

Noom

Noom also offers access to weight loss medication through its Noom Med programme. This means the following:

• GLP-1 focus. Noom Med focuses primarily on GLP-1 medications, including semaglutide, which they highlight as a more affordable option.
• Online consultations. Connect with licensed physicians via the Noom app to receive an assessment and prescription for medication.
• GLP-1 companion programme. Noom offers a GLP-1 companion program that provides guidance on diet, exercise and behaviour change to support medication adherence.
• Muscle Defence Programme. Noom Med includes a Muscle Defence programme that helps users maintain muscle mass while losing weight with medication.

Verdict

Both WeightWatchers and Noom offer valuable programmes for those considering weight loss with medication. However, WeightWatchers’ WeightWatchers Clinic offers a more comprehensive approach with access to a wider range of medications and personalised support from healthcare professionals.

Noom Med’s focus on affordability and GLP-1s may appeal to some, but WeightWatchers’ holistic approach and integration of medication into their established programmes give them a slight edge in this category.

Long-term success & sustainability
When it comes to weight loss, reaching your goals is only half the battle. The real challenge is maintaining the results over the long term. Both WeightWatchers and Noom aim to help users achieve sustainable weight loss, but their approaches and track records differ in this regard.

WeightWatchers

WeightWatchers has long been known for helping people not only lose weight, but also keep it off. The programme is designed to promote sustainable lifestyle changes rather than quick fixes or restrictive diets. These are the reasons why WeightWatchers is characterised by long-term success:

• Balanced approach. The Points® system encourages a balanced and flexible approach to eating, allowing you to enjoy your favourite foods in moderation while making healthier choices. This prevents feelings of deprivation and makes it easier to stick to the programme in the long term.
• Focus on habit formation. WeightWatchers emphasises the importance of building healthy habits that become ingrained in your lifestyle. This includes not only diet, but also exercise, mindset and stress management.
• Community support. The strong community aspect of WeightWatchers, with workshops and online groups, provides ongoing support and accountability, which is crucial for maintaining motivation and sticking to your goal.

WeightWatchers vs. Noom: What Do Customers Think?

When choosing a weight loss programme, it is important to consider the experiences of other users. Both WeightWatchers and Noom have received a wealth of customer feedback.

WeightWatchers

WeightWatchers users repeatedly emphasise the positive impact the programme has had on their lives, highlighting a number of key strengths:

A supportive and empowering community. WeightWatchers fosters a sense of belonging and encourages a shared journey to better health. Users feel connected to others who understand their struggles and celebrate their successes.

‘The community and personalised workshops have been integral to my success. I’ve gained so much self-esteem and confidence.’
Flexibility and freedom with food. The WeightWatchers approach to nutrition does not include restrictive rules or forbidden foods. Users appreciate the flexibility to enjoy their favourite foods while making healthier choices.

‘With WeightWatchers, you can eat what you want without ruining your journey. It works in real life and for the rest of your life.’
Sustainable lifestyle changes. WeightWatchers helps users develop healthy habits that last a lifetime. The programme focuses on a balanced diet, exercise and mindset and helps users to make sustainable lifestyle changes.

‘My journey with WeightWatchers has not only enabled me to lose over 110 pounds and keep it off for over a year, but has also revolutionised my relationship with food.’
User-friendly technology. The WeightWatchers app is praised for its ease of use, comprehensive tracking tools and extensive recipe collection. It fits seamlessly into users’ lives and supports them on their weight loss journey.

‘Using the app has revolutionised weight loss for me. It’s so practical and easy.’
These positive reviews emphasise the effectiveness of WeightWatchers in creating a supportive environment, encouraging sustainable change and helping users achieve their weight goals.

Noom

Noom users appreciate the programme’s unique approach to weight loss and highlight the following benefits:

Understanding the psychology of eating. Noom’s focus on behaviour change and the psychology of eating helps users develop a healthier relationship with food and address the root causes of unhealthy habits.

‘I’ve learnt a lot about the psychology of eating and the mental blocks we all have when we go through a change. I’m sleeping much better, I’m much more mentally alert and I feel more confident.’
Personalised support and guidance. Noom’s coaching programme provides valuable support and accountability, helping users stay motivated and overcome challenges.

‘(My coach) has been my guiding light to help me achieve my goals. Every time I was ready to give up, she was one step ahead of me and reminded me how far I had come.’
Educational and empowering. Noom’s daily lessons and educational content give users the knowledge and tools to make informed decisions and develop sustainable healthy habits.

‘Noom has taught me that every day is a new opportunity to make better and healthier choices. It has taught me how to stop overeating.’

Which Program Should You Go For?

After a thorough analysis of WeightWatchers and Noom, it turns out that WeightWatchers is the more compelling choice for those looking for a comprehensive and sustainable approach to weight loss. Although both programmes offer valuable tools and support, WeightWatchers’ strengths lie in its balanced framework, strong community and Noom’s proven track record.

The WeightWatchers Points® system provides a structured yet flexible approach to nutrition that simplifies healthy eating without restricting it. The programme focuses on community, creating a supportive environment through workshops, online groups and personal coaching that encourages lasting change. WeightWatchers’ focus on “weight health” goes beyond weight loss alone to encompass overall wellness, disease prevention and improving quality of life.

Noom’s psychology-based approach and emphasis on behaviour change can be valuable, but the daily lessons and focus on calorie density may not be for everyone. The programme’s support system, while helpful, may not offer the same level of social engagement as WeightWatchers.

Which programme is best for you will depend on your individual preferences and how you respond best to different learning styles and support systems. However, if you’re looking for a programme that combines structure and flexibility, fosters a strong sense of community and has a proven track record of long-term success, WeightWatchers is the clear winner. It’s a comprehensive and supportive programme that can help you achieve your weight goals and lead a healthier and happier life.